Grown by Movember and powered by Sport Cares, Ahead of the Game was designed to target young athletes aged 12 to 18, emphasising early intervention in mental health, directly addressing anxiety and depression, and teaching ways to support struggling peers.
It's about changing the mental health of a generation.
From a World Cup collaboration to a national programme
Following a successful collaboration with Movember for the 2021 Rugby League World Cup, we became the UK implementation partner for Ahead of the Game, now delivering the project nationwide.
We are working towards a community that not only normalises vulnerability but also has a support network in place. Working with club foundations from rugby league and football, our rigorous training ensures high standards in each club's facilitators.
The reach so far
Since September 2020, we've reached over 20,000 young people aged 12 to 18, with numbers steadily increasing. We're proud of our progress but aim to reach even wider audiences.
As well as delivering our Offload programme to adults in communities, our youth mental fitness programme is available to the youth in our communities.
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